Search engine optimization (SEO) is a crucial element of digital marketing. A great SEO strategy can make or break your company’s success online, but the key to successful SEO is knowing exactly what you need to do. This article will cover 4 tips you NEED to know about SEO and how they’ll help your business grow!

Tip 1: Keyword Research

Keywords are the most important part of any SEO Toronto strategy. You’ll need to know what people are searching for and how often they’re searching it before you can create a strong content marketing plan that’s focused on attracting search engine traffic. There are many keyword research tools available, so choose one and start tracking your keywords!

Tip: Try out Moz Pro free 30-day trial. It is an all in one toolkit to rank better online with proven techniques from professionals.

Tip 2: Quality Content

Content is still king when it comes to SEO. You’ll need to produce high-quality content that’s both informative and interesting if you want your website to rank well in search engines. This doesn’t mean you have to write long articles – in fact, shorter articles can often be more effective if they’re well written – but it does mean you need to focus on providing valuable information for your readers.

Tip: Try using the inverted pyramid style of writing . Start with the most important information and then go into more detail as needed.

Tip 3: Social Media

Social media is another important factor when it comes to SEO. Not only can social media help you attract new visitors, but it can also help improve your website’s ranking in search engines. Make sure you’re active on social media and share your content regularly – and don’t forget to use hashtags!

Tip: Try using Hootsuite to help manage all of your social media accounts in one place.

Tip 4: Backlinks

One of the most important factors when it comes to SEO is backlinks. In order for your website to rank well, you’ll need links from high-quality websites with a high Domain Authority (DA). There are many ways to get backlinks, but the best way is usually by creating great content that other websites will want to link to.